“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying, I’ve done something wonderful. That’s what matters.” – Steve Jobs
What came up for me as I listened to the interview was how many times I had settled, allowed fear to keep me stuck, and didn’t reach my goal because I was afraid to think big and dream big. People come to me everyday who are living life drifting along accepting the status quo, only to finally wake up and realize they could have had more if they’d only taken action earlier to act upon their dreams. I have come to realize that life is meant to be lived with passion and purpose, think bigger and bolder about myself, and help others do the same. The universe will test you to see if you are serious. Be aware.
1. Never Settle. Do what you love no matter what it is. Passion is everything. How many of you live your lives at half mast, settling for less than what you want because you think that is all there is so you’d better take it? Or you were afraid that you might fail.
2. Put a dent in the universe with big, bold clear visions. Follow your heart. You will never know what you can achieve until step out. There was no doubt where Steve wanted to go and what his visions were. What about you? Are your visions clear?
3. Say No to 1,000 things. Focus. Simplicity. Reduce clutter in your mind and in your actions. It’s real easy to get blindsided by the bright shiny objects that take us away from what we truly want. Steve took his vision of 100 products down to 10 so that he could focus and achieve the results he wanted. He also decided that his daily uniform was going to be a black turtleneck and blue jeans so he didn’t have to think about what he’d wear that day.
4. Kick start your brain.Always keep an inquiring mind. You have to keep asking different questions to get different results than you have been getting. Surround yourself with out of the box thinkers.
5. Sell dreams, not products. Innovation is key. People don’t buy products: they buy the experience of what that product is going to do for them and how they are going to feel once they have it. Are you selling your clients dreams or products?
6. Create insanely great experiences.When Steve opened his first Apple Store, there were no sales clerks. There were Concierges to answer questions and there was a bar in the back of the store, not a liquor bar but a genius bar so that you could see and experience the result of having an Apple product.
7. Master the message. Your success is directly related to how well you communicate your message. You can have the best product in the world, the most up to date information, but if you can’t communicate that experience to another person in a way that they can see themselves living it, you are dead in the water.
So, the next time you find yourself settling for less, stuck, following someone else’s dreams, giving up, resigned, ask yourself, what would Steve Jobs do? And then go do it.
And if you haven’t already got a copy of my book, Climbing The Ladder of Success In High Heels – Without Stepping On Your Values to jumpstart your heart and get you moving in the right direction, click here to purchase today!
© 2011 Cookie Tuminello – Success Source, LLC
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